COMPANY DNA, BRAND STORIES, POSITIONING, CAMPAIGNS
Every organization has a DNA. We find yours and write the story that fits.
The DNA sits in the heritage and in the people who work there. We uncover it, name it, and build the brand story and positioning on top of it.
AXA PARTNERS
•
LEVVR
•
ASSAI SOFTWARE
•
DUPPAL
•
STICHTING BOOR
•
METEO CONSULT
•
CONSTRUSOFT
•
RELATICS
•
SVB
•
PROBIBLIO
•
LONGFONDS
•
BIBLIOTHEEK ROTTERDAM
•
CZ
•
HET FINANCIEELE DAGBLAD
•
TANATEX
•
ESSENBURGH
•
MIRYEN
•
GRANUBAND
•
MEESTERPRINT
•
AXA PARTNERS • LEVVR • ASSAI SOFTWARE • DUPPAL • STICHTING BOOR • METEO CONSULT • CONSTRUSOFT • RELATICS • SVB • PROBIBLIO • LONGFONDS • BIBLIOTHEEK ROTTERDAM • CZ • HET FINANCIEELE DAGBLAD • TANATEX • ESSENBURGH • MIRYEN • GRANUBAND • MEESTERPRINT •
WHAT WE DO
One method, from your DNA to
your market.
Phase 1
Discover
DNA sessions and the company DNA test. We ask sharp questions with an open mind. Heritage, culture, convictions, experiences, aspirations, and goals all
come up.
Phase 2
Define
Your brand story and your position in the market.
We look for the sweet spot among who you are, who you’d like to be, and what the market needs.
Phase 3
Activate
Campaigns and employer brand communication built on your DNA. Cold email, inbound, one-to-one nurturing, and advertising.
See all services
THE METHOD
Who comes before
why.
Simon Sinek asks companies to start with why. In practice, the why is often a sentence written afterward by consultants and agencies. We start with the who, because the character of an organization sits in its people.
The Human Center is the model we built around that idea.
Read our method
IN THEIR WORDS
What clients say.
“At the presentation of our brand story I saw people swallow. When we showed the video, tears were wiped away. That is what you want when you introduce a new vision.”
Tirtza, marketing manager Assai Software.
“The brand promise ‘Mal weil Plus nicht reicht’ was spot on. I found the idea so strong that I identified with it. It has become my mission as CEO.”
Alexander, managing director Axa Partners Germany.
WHEN COMPANIES CALL US
They call us when it gets serious.
New product or service.
1
A new offer changes your story, audience, website, and message. We connect marketing, sales, and product teams.
What worked yesterday might stop working tomorrow. We help you choose your position again with evidence.
2
New positioning.
Does the market understand who you are? We make clear what you solve, how, and for whom.
3
New market.
New direction.
A merger, a restructuring, or a new strategic course can call for a different story. We build the story and the place in the market.
4
Talent chooses meaning. We recruit from your DNA, so new colleagues recognize themselves before they apply.
5
New people.
Which archetype is your
organization?
Take the company DNA test and find your cluster and your archetype.
It takes 10 minutes.
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Lange Lakenstraat 10
2011 ZC Haarlem
The Netherlands
Adres